SelectW3 "beefed up" an existing Biochrom email e-marketing campaign with an application microsite, providing potential customers with much more than just a landing page. Biochrom wanted to heavily promote their pH measurement range and to encourage as many visitors as possible to contact them about their products. The microsite's use of the technique-based domain pHMeasurement.co.uk set it aside from the offerings of Biochrom's competitors. Ease of use was essential, so SelectW3 built the site to allow visitors to quickly and easily register their interest in a particular product with a single click from the landing page.
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